Business Analysis · Mobile Products · Commercial DT

I start with questions.Then turn learninginto decisions.

I'm a Business Analyst in Coca-Cola İçecek's Commercial DT team, working on mobile products. I ask questions, speak openly and enjoy working through ideas with people.

01Product Decisions & Audience BehaviourCRUSH · independent research + prototype02Decision Support Under ConstraintsMemorial · two scheduling systems + stress testing03Data Quality & Workflow AutomationŞişecam · benchmark + Excel/VBA workflow

01 / Completed work

From a question to a practical decision.

From audience behaviour to workforce scheduling and data workflows, these projects show how I investigate a problem, test an approach and make the limits visible.

02 / Data quality & operations

Clearer data. More usable processes.

Şişecam · Digital Transformation Intern · July 2024

Presented + demonstrated

Making Digital Transformation Comparable and Data Reusable

Built and presented a 19-page cross-industry digital-transformation benchmark and developed an Excel/VBA workflow that standardised inconsistent product names, handled nulls and transferred clean data into existing templates.

Used a common comparison frame to connect technology initiatives to business problems, then demonstrated the benchmark and workflow to the team.

  • Business problem analysis
  • Data quality
  • Excel/VBA
  • Stakeholder presentation

Coca-Cola İçecek · Production Intern · July–August 2023

Implemented

Making Operational Information Easier to Use

Worked on factory-floor guidance materials, a photo-linked lubrication reference and a team forklift–pedestrian safety-prioritisation initiative. The redesigned EKED/LOTO instruction was implemented at the factory; the safety work remained a team proposal.

  • Excel
  • Visual management
  • Process documentation
  • Prioritisation

03 / Independent analysis

Independent case study · Audience analytics + strategy · 2026

From Debut Attention to Sustainable Fandom

How could the attention created by Idol House become repeat participation and sustainable fandom for CRUSH?

Research + prototype
972public comments analysed
768anonymised users
128official videos reviewed
90 daysstaged decision path

The strategic decision

Do not start with the app.
  1. 01Content
  2. 02Participation
  3. 03Retention
  4. 04Product

Evidence to decision

I collected, cleaned and analysed public YouTube audience data, then translated recurring signals around story continuity, natural access, participation and trust into a staged content and retention strategy.

The analysis challenged the first product instinct: validate recurring behaviour through connected storytelling, fan missions and transparent recognition mechanics before investing in an owned fan platform.

Audience analyticsStrategyProduct thinkingKPI design
View full case study

Independent work based on public data; not commissioned by or affiliated with CRUSH, Idol House or DMC.

04 / Independent systems

A subjective choice, made testable.

Beauty and Style Optimiser prototype showing context setup and three ranked recommendations

Independent product case · 2026

High-fidelity prototype

Beauty & Style Optimiser

Can subjective visual decisions become repeatable, explainable and learn from real-world behaviour?

Designed a six-layer personal recommendation system combining stable attributes, visual grammar, daily state, context, wardrobe data and post-wear feedback.

6 personalisation layers3 recommendation modes3 real-world validation looks
The user owns the judgment. The system organises the evidence.
View full case study

05 / Current focus & research

Mobile products. Commercial context. New questions.

Coca-Cola İçecek · Commercial DT · October 2026—Present

Current role

Business Analysis · Mobile Products

During my CCI internship in Ankara in 2023, we spent a day in the field. I found myself observing and thinking about order-taking technology. I now work in Commercial DT's mobile product team, with the chance to work directly on that technology.

The questions I'm bringing with me: What needs to happen? Where does the user's day become harder? How will we know we've solved the right problem?

Cardiff University · Live Business Project · 2026

Research design

Culturally Credible Market Entry for SaySomethingin in Japan

Structured the research question and drafted a literature review and methodology for evaluating market entry. The contribution shown here is the research design.

06 / Selected timeline

Engineering, management and now mobile products.

  1. Business Analyst · Mobile Products

    Coca-Cola İçecek · Commercial DT · Istanbul, Türkiye · Hybrid

  2. MSc International Management

    Cardiff University · Cardiff, United Kingdom

  3. Digital Transformation Intern

    Şişecam · Tuzla, Istanbul, Türkiye

  4. Summer Fest Production Intern

    Coca-Cola İçecek · Ankara, Türkiye

  5. BSc Industrial Engineering

    Bilkent University · Ankara, Türkiye

07 / About

Still asking better questions.

I ask a lot of questions. I like talking them through with people, hearing how they see things and saying what I think.

CRUSH began with a show I was watching and questions about why people connect with it. I kept following those questions until they became research, a strategy and a prototype. Personal curiosity often becomes something I build.

Bilkent gave me an engineering foundation. Cardiff made me question the certainty I'd built around it: what happens when a strength becomes an expectation, or when a result says too little about the effort behind it?

I'm learning to say “I don't know”, ask for help and stop expecting myself to handle everything alone. I want to leave room to change my mind, too.

I want to grow into leadership and help build teams where people can speak openly, ask questions and keep learning together.

I write about confidence, potential and what we expect of ourselves, including the pressure and loneliness behind the results we share. I want to make room to talk about the process while we're still living it.

The thinking behind the work
01

Question the goal

“Are we doing it right?” and “Are we doing the right thing?” are different questions. I want to make space for both.

02

Speak and listen

I share what I think, listen to other perspectives and want to make room for questions that can be difficult to ask.

03

Respect the friction

People, time, constraints and fatigue change what happens in practice. I want to understand those conditions alongside the result.

04

Learn and revise

I leave room for new evidence, better questions and a different route. A first plan is something to test and learn from.

Data & decision support

Excel/VBA · data-quality controls · Python · MILP/PuLP · model validation

Product & business analysis

Problem structuring · audience research · process documentation · research synthesis · stakeholder communication · task coordination

08 / Evidence standard

Evidence boundaries.

Direct

Work completed by me.

Collaborative

Team-developed output with my contribution specified.

AI-assisted

Material AI support disclosed.

Confidential

Sensitive company and hospital data protected.

09 / Contact

Let's connect.

Based in Istanbul. For conversations about mobile products, business analysis and what people need from the systems they use.