Business Analytics · Decision Support · Digital Transformation

I turn ambiguityinto decisions.Then organise delivery.

I structure complex operational problems, build evidence-backed decision logic and coordinate the work needed to move from analysis to action.

01Hospital Workforce OptimisationTwo scheduling systems + stress testing02CRUSH Audience Strategy972 comments + a 90-day decision path03Digital Transformation WorkflowBenchmark + repeatable data workflow

01 / Completed work

Decision logic built for real constraints.

Selected work across workforce optimisation, digital transformation and operational improvement—showing the problem, the decision logic and the delivered outcome.

Case 02

Independent case study · Audience analytics + strategy · 2026

From Debut Attention to Sustainable Fandom

How could the attention created by Idol House become repeat participation and sustainable fandom for CRUSH?

Research + prototype
972public comments analysed
768anonymised users
128official videos reviewed
90 daysstaged decision path

The strategic decision

Do not start with the app.
  1. 01Content
  2. 02Participation
  3. 03Retention
  4. 04Product

Evidence to decision

I collected, cleaned and analysed public YouTube audience data, then translated recurring signals around story continuity, natural access, participation and trust into a staged content and retention strategy.

The analysis challenged the first product instinct: validate recurring behaviour through connected storytelling, fan missions and transparent recognition mechanics before investing in an owned fan platform.

Audience analyticsStrategyProduct thinkingKPI design
View full case study

Independent work based on public data; not commissioned by or affiliated with CRUSH, Idol House or DMC.

03 / Transformation & operations

From analysis to operational use.

Şişecam · Digital Transformation Intern · July 2024

Presented + demonstrated

Mapping Digital Transformation Patterns Across Industries

Built and presented a 19-page cross-industry digital-transformation benchmark and developed an Excel/VBA workflow that standardised inconsistent product names, handled nulls and transferred clean data into existing templates.

  • Benchmarking
  • Applied AI research
  • Excel/VBA
  • Stakeholder presentation

Coca-Cola İçecek · Production Intern · July–August 2023

Implemented

From Legacy Instructions to More Usable Factory-Floor Guidance

Redesigned factory-floor guidance materials, created a photo-linked lubrication reference and contributed to a group safety-prioritisation initiative. The redesigned EKED/LOTO instruction was implemented at the factory.

  • Excel
  • Visual management
  • Process documentation
  • Prioritisation

04 / Independent systems

A subjective choice, made testable.

Beauty and Style Optimiser prototype showing context setup and three ranked recommendations

Independent product case · 2026

High-fidelity prototype

Beauty & Style Optimiser

Can subjective visual decisions become repeatable, explainable and learn from real-world behaviour?

Designed a six-layer personal recommendation system combining stable attributes, visual grammar, daily state, context, wardrobe data and post-wear feedback.

6 personalisation layers3 recommendation modes3 real-world validation looks
The user owns the judgment. The system organises the evidence.
View full case study

05 / Work in progress

Work in progress.

Cardiff University · Live Business Project · 2026

Awaiting feedback

Culturally Credible Market Entry for SaySomethingin in Japan

Literature review and methodology drafted; supervisor feedback is the next gate before evidence analysis and recommendations.

06 / Selected timeline

Engineering structure, management context.

  1. MSc International Management

    Cardiff University · Cardiff, United Kingdom

  2. Digital Transformation Intern

    Şişecam · Tuzla, Istanbul, Türkiye

  3. Summer Fest Production Intern

    Coca-Cola İçecek · Ankara, Türkiye

  4. BSc Industrial Engineering

    Bilkent University · Ankara, Türkiye

07 / About

Where analysis and delivery meet.

I build structure around ambiguous problems, make ownership visible and bring analysis, people and delivery into one usable outcome. Industrial Engineering gives me quantitative discipline; International Management strengthens how I work across context and execution.

01

Frame the decision

Turn a broad problem into an explicit question, constraints and success criteria.

02

Build the evidence

Use data, research and modelling to create defensible decision logic.

03

Expose the trade-offs

Make limits, assumptions and competing priorities visible.

04

Organise delivery

Bring people, ownership and outputs together so the decision can be used.

Analysis & modelling

Python · MILP/PuLP · synthetic testing · Excel/VBA · data-quality controls

Project delivery & collaboration

Problem structuring · task coordination · report integration · research synthesis · stakeholder communication

08 / Evidence standard

Evidence boundaries.

Direct

Work completed by me.

Collaborative

Team-developed output with my contribution specified.

AI-assisted

Material AI support disclosed.

Confidential

Sensitive company and hospital data protected.

09 / Contact

Bring me ambiguity worth turning into a decision.

Cardiff, UK · Open to relocation. Interested in graduate and early-career roles across Business Analytics, Decision Support, Digital Transformation and Strategy & Operations.